Manufacturing · Agriculture · Amritsar, India
Nickson Pumps
A trust-first, Hindi-led digital presence and dealer CRM for a borewell submersible pump maker serving farmers across India.
The challenge
A long-established submersible-pump manufacturer with deep trust among farmers and dealers had no modern digital presence. Its buyers are largely rural, Hindi-first and trust-driven — a generic English brochure site would not have connected with them, and the growing dealer network had no shared system to handle enquiries.
What we built
- Designed a Hindi-first marketing site built around trust — the product range, a “built for Indian farms” story, dealer network, warranty help and clear ways to reach a nearby dealer.
- Led with the messaging farmers actually respond to (reliable irrigation, lower running cost, stainless-steel durability) rather than dry spec sheets.
- Built a role-based CRM for the sales and dealer team to track enquiries, dealers, catalogue and orders in one place.
The result
Nickson now has a modern, farmer-friendly digital presence that mirrors the brand's real strength — decades of trust with Indian farms — plus an internal system the team runs day to day.
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